“Being at the forefront of ‘what’s next’ has always driven me,” she told the news site of Florida International University, her alma mater, in 2020. A former local news reporter, she’s credited her success to knowing what young people like. While advertising growth and listening has slowed during COVID-19, the emerging field but remains promising for a range of players.Dawn Ostroff rose to the top of the TV industry in the 2000s by developing deliciously addictive shows such as America’s Next Top Model and Gossip Girl. Competitors like the Amazon-owned Audible and Apple are also focused on podcasting. Spotify, whose chief content officer is veteran TV network and streaming video exec Dawn Ostroff, has been pushing aggressively into podcasting, making a series of acquisitions and setting talent deals.
Video podcasts are also downloadable, as audio ones have been. Audio will also continue to play when they toggle between apps or lock their mobile device. Videos start automatically and sync with listeners’ audio feed. It’s a way to enrich the audio experience-for fans and creators alike.” In a press release, the company said adding video allows the makers of podcasts to “connect more meaningfully with their listeners, expand viewership, and deepen audience engagement. The maturation of podcasting in the intervening years – and the comfort level of audiences with straightforward video – could benefit the new offering, which is aimed at boosting advertising opportunities. It mounted an original content effort designed to position it as a player in the video streaming space, but abandoned that initiative in 2017. WGA East-Represented Gimlet & Parcast Employees Blast Parent Company Spotify In Wake Of Layoffs
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